Background and Initial Situation Chicken Road emerged in 2020 as a humble dining establishment with a clear vision: to revolutionize the way people enjoy chicken dishes. Initially targeting health-conscious consumers and families seeking quality meals, the founders tapped into a growing market trend focused on sustainability and local sourcing. Market research revealed that many consumers were increasingly interested in where their food came from and how it was produced. However, the journey was not without its challenges. In the early stages, Chicken Road struggled to effectively reach its target audience. Marketing efforts......

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